Sales On Boarding Overview

An organization’s competitiveness rely on the success of its sales operations. Sales is a very challenging job. Successful organizations invest heavily in motivation and encouragement of the sale personnel. According to Harvard Business Review - estimates of annual turnover among U.S. salespeople run as high as 27%.

Organizations need to continually hire new sales staff to fill the positions or to fuel the growth. The new hiring does not meet the purpose unless and until the new sales team becomes productive and start contributing to the growth of business.

Onboarding sales people remains a challenge for many organizations. Imbibing organizational culture and bringing the new employees up to speed is complex.

Challenges of Sales Onboarding

A sales onboarding program is a critical task and must ensure high employee engagement, high performance, and low turnover rates. The critical challenges to success of a Sales Onboarding program are:

Time to Proficiency & Impact

Sales people directly impact the business growth as they bring in the revenue. It is important that they become proficient and productive in minimum possible time.

Utmost use of Training Time

Training is a costly affair for organizations. It consumes extensive resources such as training logistics, travel budget & manhours of the trainee, trainer & managerial effort. It is imperative for training department to use the training period effectively and efficiently and mitigate the total spend.

ROI of Training Budget

As training has long cycle, management seeks to achieve the impactful and measurable results from training.


We approach these challenges using proven learning strategies and framework. Our goal is to eradicate these challenges by reducing the time to proficiency by ensuring an engaged and informed employee. We design the onboarding program keeping in mind the best HR practices, best training methodologies, and reinforcement strategies after the training. Our approach includes the following elements:

Blended Learning

Our sales onboarding solution contains a perfect blend of classroom training, experiential learning, personalization and various other modalities of eLearning. The entire strategy is based on the training objectives of the organization and the feasible training content.

70:20:10 Model

Our strategy is to use 70:20:10 model where ten percent of training effort is put on formal learning methods. Twenty percent effort is to transfer knowledge through manager, mentors & collaboration platforms like forums. Seventy percent effort is put on experiential learning like simulations, job aids, guides, scenarios etc.

Flipped Classroom

The new hires come with varied experiences and learning. Bringing them to a common training program can cause chaos. So, our strategy is to provide them precursors to training like relevant videos, infographics, a piece of blog etc. It gives them contextual knowledge and when they reach classroom they are not disoriented.

New Age Approach for Millennials

Most of the workforce which joins an organization are millennials. They are very anxious and demand accelerated learning. We involve subject matter experts and practitioners and let them share their success stories and failures. These stories, incidents, case studies help us to transfer the rich experience to new hires.

T3 Program (Train-the-trainer)

Our solutions include T3 program where we focus on converting traditional trainers into Performance Coaches. We train them on engaging the learners by practical activities.

Sample Snapshots

Customer Case Studies

Thomson Digital Interactive Helps World’s Largest Retail Company to Train its Assessors on Assessment Training.
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Customer Case Studies

A large telecommunications company that has global presence approached Thomson Digital Interactive for a Sales Onboarding Solution.
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Customer Case Studies

A large insurance provider having offices in more than 25 countries. We worked with their customer service department.
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Customer Case Studies

The task was to educate and motivate its the distribution network of around 20000 associates consisting of importers, distributors and retail dealers.
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Customer Case Studies

The group is ranked as the world's fourth largest three and two wheeler manufacturer and is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia.
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