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Overview

Product knowledge is crucial for sales. A deep acquaintance about the product increases any salesman’s confidence and assists in overcoming customer objections enthusiastically. Gaining information about competitors and the market acts as an icing on the cake and aids them to close the sales faster and in a more organized manner.


Organizations rely on material like brochures, product specification sheets and videos to make the sales staff aware about the product. Such materials can only provide information, but cannot prepare the sales force for a fierce competition with the competitors.


Without a strategic training plan and learning strategy, it becomes difficult for the sales team to understand the product as it was envisioned when the product was conceived, developed and launched in the market.


Sales Challenges


Knowledge of Product FAB

With a number of products in their basket, salesmen face challenge in memorizing the features, advantages & benefits of all products. While they have the product specifications with them, they need to convey how these features add up to the business advantage for the customer.

Mapping of Right Product to Solution

Due to lack of right training, salesmen often fail to pitch the right product to solve customer’s problem.


Predicting Market Dynamics

While it is important to pitch our product, it is also imperative to counter competitive products. This can happen only when a salesperson has thorough knowledge about the various competitors and the advantages and disadvantages of their products.

Customer Centric Conversation

While it is important to pitch our product, it is also imperative to counter competitive products. This can happen only when a salesperson has thorough knowledge about the various competitors and the advantages and disadvantages of their products.


Our Approach

Our approach to product training revolves around product performance in the market by enabling the sales team and providing right set of information through right mode of deliveries.


Focus on Critical to Success Training

Due to lack of right training, salesmen often fail to pitch the right product to solve customer’s problem.

Appreciative Inquiry

We conduct an appreciative inquiry to get an insight of sales force, critical success factors, possible point of failures and what has worked in the past, and what needs refinement.


Training as a Sales Enabler

We approach sales product training as a sales enabler as opposed to a one-time event. Our solution includes precursors, training, follow-up and post-training support. This ensures round the year empowerment to the sales team.

Blended Learning

We blend various modalities, as deemed appropriate, for a great learner experience, engagement & longer knowledge retention. Our realistic and scalable training plans are a fine blend of formal and informal training methodology.


Sample Snapshots


Delivery Modalities

We mix various modalities that we use to deliver a mesmerizing training experience for compliance training.


Web-Based Training

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Instructor-Led Training

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Mobile Learning

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Video Based Learning

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Learning Games

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Post Training Support

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